March 8, 2018 - Logos & Branding

The marketing department of the then Girl Guides (now Girlguiding) requested me to accept a brief to redesign their trefoil logo and to at the same time update their name to Guide Association. I was to show letterhead and sign usage and an example enamel badge was also produced. Several designs were submitted but one stood out and was accepted shown here.

The design was inspired during research finding Eugène Delacroix’s ‘Liberty Leading the People’. Font is Caslon.

I presented the final designs at a formal London meeting of all the Guide chiefs and in the presence of the then Patron Princess Margaret.