Four suggestions of logos for training and assessment group P3M Global were to be produced. They were developing a 360degree assessment tool and chose the name P3M Catalyst.
My brief was to develop four potential logos which incorporate at least the company colours company but at the same time, needed to feel clean and unique. The tool logo was to be used in proposals, on electronic devices and apps – so they need to be easy on the eye. The ‘Spark’ design was eventually accepted. Font is Tiresias Infofont.