This was a project for their in-house marketing team to explore the removal of ‘Girl’ from the Girl Guide Associations name and update their trefoil logo at the same time. The three leaves of the trefoil were replaced with flags to establish the original pioneering and libertarian spirit of the Guides but still represent the three-fold promise of groups or individuals working together. Orange was chosen inspired by the Iris which symbolises eloquence, faith and promise, was Juno’s messenger and the colour of the Flag Iris. The font of Caslon chosen as a traditionally English font dating from the 18th Century. The project was well ahead of it’s time.